Operating Team

Andrés García

Founder & CEO

Andrés is responsible for the overall vision, mission, and direction of GoodOnBaby. He brought over 15 years of experience in sales and leadership roles at technology companies such as LivingSocial, Vocus, and Tenable. At Tenable, he served as Director of Customer Success for Latin America for more than six years, where he helped launch the company's presence in the region and built out the customer success organization from the ground up. Under his leadership, Tenable's Latin American business grew more than twentyfold, becoming a major contributor to the company's global success. In the spring of 2025, Andrés graduated from Georgetown's Executive MBA program, inspired by the idea for GoodOnBaby. Over 21 months, he refined the company's business model and applied what he learned in the classroom directly to shaping GoodOnBaby's foundation and vision.

Alexander Peto

Co-founder & CTO

Alex leads the technical vision and direction at GoodOnBaby. With a strong background in software development, he has built his career across a range of technical and leadership roles. Before joining GoodOnBaby, Alex spent 11 years at TheKnotWW (formerly WeddingWire), where he played a major role in shaping the software development lifecycle and driving production initiatives. Over time, he grew into senior leadership, managing managers and guiding diverse teams across product management and technical execution. He also contributed to several mergers and acquisitions, helping integrate technical teams and systems into a unified global platform and brand. Alex is passionate about collaboration and building high-quality, enterprise-level software. At GoodOnBaby, his focus is on leading the technical team, developing our e-commerce platform, and bringing new product features to life.

Cameron Daly

Founding Engineer

Cameron Daly is a founding engineer at GoodOnBaby and a senior at Georgetown University majoring in Computer Science and Economics. He has software engineering experience in the defense sector, focusing on big data, full-stack development, DevOps practices, and scalable product development. He also serves as a research assistant in Georgetown's Computer Science Security Lab, where his work centers on security, privacy, and data collection and modeling. Cameron has over five years of managerial experience as a team leader in the organic grocery industry with companies such as Whole Foods and Natural Grocers, where he managed teams of up to 50 people. At GoodOnBaby, Cameron will be driving full-stack application development, scaling the business, and building a robust e-commerce platform.

Anthony Harley

Founding Engineer

Anthony Harley is a founding engineer at GoodOnBaby. Anthony has over a decade of experience in the field as a senior software engineer at companies like TheKnotWW and Google. Anthony has built a vast set of skills as a full-stack, platform and operations engineer. Additionally, he has helped design and build complex architectures that powered solutions for Big data. Anthony will be focused on performance technologies, data architecture, and getting the product to scale for continuous integration and delivery.